Name set for high-profile South End project as it moves toward completion

LMC’s mixed-use apartment community will be known as Bradham at New Bern Station.

That moniker is a nod to the 5.2-acre site’s history. It once housed the first Pepsi bottling franchise — and New Bern resident Caleb Bradham created Pepsi-Cola.

“We kept coming back to the historical significance,” says Jeff Harris, division president of the Carolinas for LMC.

LMC, the multifamily arm of national homebuilder Lennar (NYSE: LEN), is developing that project.

It purchased two parcels for nearly $18 million in 2016. Harris declined to share total cost for the project, instead saying that it was a significant investment.

The 432-apartment complex will feature a mix of studio, one-bedroom and two-bedroom units.

 It is slated to open in early 2019.

“Things always come up, but we’re highly confident we’ll have our first tenants in early February,” Harris says.

It also will have 25,500-square feet of street-level retail space, which will open on a rolling basis.

In total, plans call for 15,000 square feet to be dedicated to restaurants, and another 10,000 square feet to be focused on retail.

“We look for a number of things our residents will perceive as beneficial and make them want to live there,” he says.

To date, restaurateur Rob Duckworth has announced plans for a restaurant there. A new concept from the ownership of Inizio Pizza Napoletana is also planned.

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