Name set for high-profile South End project as it moves toward completion



LMC’s mixed-use apart­ment com­mu­ni­ty will be known as Brad­ham at New Bern Station.

That moniker is a nod to the 5.2‑acre site’s his­to­ry. It once housed the first Pep­si bot­tling fran­chise — and New Bern res­i­dent Caleb Brad­ham cre­at­ed Pepsi-Cola.

We kept com­ing back to the his­tor­i­cal sig­nif­i­cance,” says Jeff Har­ris, divi­sion pres­i­dent of the Car­oli­nas for LMC.

LMC, the mul­ti­fam­i­ly arm of nation­al home­builder Lennar (NYSE: LEN), is devel­op­ing that project.

It pur­chased two parcels for near­ly $18 mil­lion in 2016. Har­ris declined to share total cost for the project, instead say­ing that it was a sig­nif­i­cant investment.

The 432-apart­ment com­plex will fea­ture a mix of stu­dio, one-bed­room and two-bed­room units.

 It is slat­ed to open in ear­ly 2019.

Things always come up, but we’re high­ly con­fi­dent we’ll have our first ten­ants in ear­ly Feb­ru­ary,” Har­ris says.

It also will have 25,500-square feet of street-lev­el retail space, which will open on a rolling basis.

In total, plans call for 15,000 square feet to be ded­i­cat­ed to restau­rants, and anoth­er 10,000 square feet to be focused on retail.

We look for a num­ber of things our res­i­dents will per­ceive as ben­e­fi­cial and make them want to live there,” he says.

To date, restau­ra­teur Rob Duck­worth has announced plans for a restau­rant there. A new con­cept from the own­er­ship of Inizio Piz­za Napo­le­tana is also planned.

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